The Aspen Institute Aspen Prize for Community College Excellence Top 150 2017
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Marketing Management

Associate in Applied Science

This program offers students the basic skills necessary to begin a career in Marketing. Marketing is a major business function with job opportunities such as retailing, direct sales, advertising, customer service and physical distribution. With additional experience, training, further education and proven capabilities, there are advancement opportunities in store or sales management.

emsi Career Coach
Career Coach is designed to help you find a good career by providing the most current data on wages, employment, job postings, and associated education and training for your region.

Degree Information

  • Credit Hours: 63 / 64
  • Contact Hours: 64

Recommended Math Pathway: STEM

Writing Requirements: ENGL-101

Degree Pathway

Course Number Course Name Credit Hours Contact Hours
Year One
Fall
BUSN-104Introduction to Business 33
BUSN-106Business Math 33
BUSN-255Principles of Marketing 33
ENGL-101
  or
ENGL-103
English Composition I
  or
Composition for Technical Fields I
3
  or
3
3
  or
3
MGMT-181Principles of Management 33
Total 1515
Winter
BUSN-108Business Sales 33
COMM-131Fundamentals of Public Speaking 33
ENGL-102
  or
ENGL-104
English Composition II
  or
Composition for Technical Fields II
3
  or
3
3
  or
3
MATH-115
  or
MATH-120
Foundations of Mathematics II*
  or
Intermediate Algebra*
4
  or
4
4
  or
4
MKT.-151Retail Management 33
Total 1616
Spring / Summer
BUSN-253Advertising 33
BUSN-257Consumer Behavior 33
Total 66
Year Two
Fall
ACCT-101
  or
ACCT-201
Applied Accounting
  or
Principles of Accounting I
4
  or
5
5
  or
5
BUSN-251Business Law 33
MKT.-153Sales Promotion Methods 33
PSYC-281
  or
SOCY-191
General Psychology
  or
Intro to Sociology
33
Total 13 / 1414
Winter
BUSN-294Business Capstone 33
MGMT-183Small Business Management 33
MKT.-251Management of Marketing Techniques 44
PHIL-295Ethics 33
Total 1313
Notes
*or test out by placing into MATH-130
ARE YOU READY FOR MORE?
October 13, 2016
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